9 January, 2018
Gordon Ramsay’s New Restaurant Could Be the Hottest in America
Hell’s Kitchen hasn’t celebrated its grand opening yet, but the chef says 50,000 reservations have already been made
Hell’s Kitchen, the 8,000-square-foot Las Vegas restaurant named after celebrity chef Gordon Ramsay’s long-running “reality” competition, is maybe the hottest restaurant in America. Ramsay tells the Los Angeles Times that a whopping 50,000 reservations have already been made in the 10 days books have been open; the restaurant’s currently in a walk-ins-only mode until a “grand opening” planned for January 26. “It is unprecedented,” Ramsay told LAT. “We’ve never seen this kind of demand.”
Those diners are clamoring for one of 300 seats in a restaurant that’s literally designed to mimic the set of the Fox show, complete with “Red” and “Blue” “sides” to the dining room and a ”high action” open kitchen designed to show off, as original paperwork describes it, the “sounds of a noisy kitchen.” (No word if that ambient noise will include a domineering head chef loudly berating their staff.)
Perhaps the high volume shouldn’t be a surprise for a chef who’s achieved television fame. Before it shuttered in December 2017, Guy Fieri’s Times Square restaurant appeared on annual lists ranking the country’s highest-grossing restaurants. In Oklahoma, Food Network personality Ree Drummond draws as many as 6,000 visitors a day to her sprawling restaurant/marketplace.
By comparison, it would take the new 40-seat Noma — which took just 24 hours to sell out 10 weeks’ worth of reservations — more than three years to seat 50,000 solo diners (at dinner, anyway).